How does the advertising

Accepted that the basic advertising effect - this is when, after watching the movie or direct consumer advice gets up and goes to get the goods. Based on this construction work is almost all adverts. almost. Because it is fundamentally wrong premise.

Now all academic marketers will begin to roll over in his grave, but we do not care to them. We just talk.

The effect of advertising may be different. In the end, advertising - it's just a certain portion of information that enters the brain and treated them with a different effect for each person. Some people like it as a picture in a museum. Someone is motivated to acquire. Someone puts this information on the shelf. someone ignores. And someone is irritated. And each response can be used.

Advertising is not obligated to sell. This is just one possible scenario. Also, advertising can create loyalty or commitment to the brand or the brand. A person makes a purchase, getting the motivation. So why thrash him on the face and dragged by the neck? . Do not you convince him not самыйавторитетныйэкспертвсеяруси, and he.

How do you decide? . It is believed there kontrmnenie. You are taking toward the most reasoned options or more emotional. Advertising may, instead of a blunt vparivaniya offer you enough information, images or to make a decision. You just have to make the correct advertising message.

Drink juice! .

The juice is 98 % water. And 2% of the minerals and vitamins. So why drink water?.

What is more valid? . Why, advertising in general is not obligated to sell or cause the desire to buy. Why? . Imagine how much to overcome barriers in the minds of consumers, to achieve desired results? . How to chase a squirrel with a stick, put it in the wheel.

Advertising is quite capable of filling a niche in the search and even partially perform the analysis. Given that most people do not tend to in-depth analysis, it is enough to leave the choice of two evils. Well, if not two, but of the twenty. So often designers do: put their hearts into a single layout, and draw twenty. Almost always, the client chooses the same. And the substitution analysis, and does only selects the very.

Juice:. 98% water, vitamins, 2%. Water:. water 100 %. For balanced nutrition vitamins needed.

Nobody says to choose, but you 've already made ​​your choice? . Although a self-.

Advertising in general can not talk about the product. How so? . Talk about the advantages of working with the brand name. Man - a creature, and always has a collective desire to be a stronger. If your brand is steeper, it 's always part of consumers make a choice in its favor. Yes, not at all valid, but many. We still drink Coke instead of Pinocchio. We eat McDonalds, and not shawarma on the street. Of course, if you have money, if we want to emphasize their strong involvement in the world. It is foolish to deny it.

When a person says that advertising has no effect on him, he dissembles. It accepts advertisements for the direct order or direct recommendation. Pleased with reports that he did not succumb. And then he falls into another trap of advertising. You did not buy Tide, but the concern Henkel produces immediately Ariel ( preium - mark), Tide ( above average ), E (average grade), Dosya (economy). And, frankly, they do not care where you buy. Advertised Tide? . E unadvertised? . They washed the same way, by the way. Well, maybe more in Ariel enzymes and bleaching, and in smaller Doce fragrances.

So what are my favorite but these naive readers, whether we like it or not, but we live in a world of advertising from the very moment when the first caveman advised to take another stick sharpened at the third. The only way to completely ignore the ads, is to leave for the deaf and the countryside to live with the land. There remains only one question: why is it ignored? . Learned to use the same credit. And a little advertising mastered.

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